The goal here is to show the creative process and steps taken when executing a fairly large campaign. In this case, the Holiday season. When shooting products or themes, I find that I work best alone. Sure, set up times etc. take a bit longer but I can truly get into the element of the vision when having zero distractions. Below was this process.
Step 1. Brainstorm/Conceptualize/Draw it Out
-What is the concept? What will I need?
(in this case, a portable battery to power xmas lights, full rack of cams, clothing, boots, misc. gear, fake snow, etc.)
Step 2. Research/Resources/Equipment
-What is the brand and its history with previous campaigns?
-Lighting, Location, Gear preparation, Cost? Etc.
-How do I make it snow in the fall? What tree should I buy?
Step 3. Formulate Plan/Execute
-Time of day: Be prepared: Go early, set the scene and wait for the right time to execute vision.
Step 4. Final Imagery + Post Production